Traditionally, the government-owned Pakistan Television Corporation (PTV) has been the dominant media player in Pakistan. The PTV channels are controlled by the government and oppositional views are not given much time. However, the past decade has seen emergence of several private TV channels (news, entertainment) such as GEO TV, AAJ TV, ARY Digital, dunya TVIndus Vision, HUM, MTV Pakistan and others. Traditionally the bulk of TV shows have been plays or soap operas, some of them critically acclaimed. Various American, European, Asian TV channels and movies are available to a majority of the population via Cable TV.
Television accounted for almost half of the advertising expenditure in Pakistan in 2002
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